"Free Shipping & Returns.”- FlashShoes.com
It’s a dream when you see it as a customer, because it means what you see is what you’ll pay. If you don’t like it, send it back without any hassle.
As a seller though, thinking about these four words can be a logistical nightmare.Now Buy LED Shoes Will Get Free Fidget Spinners
Do you absorb the costs and eat into your profit margins? Do you add a free shipping threshold? How much money will you lose on sales that are returned?
It’s a mess to consider especially when you’re considering the risk vs. reward of adding “Free shipping & Returns” as a part of your buying experience.
The good news is, there is an overwhelming amount of research that indicates that improving logistics has a positive impact on order quantities, loyalty, and average order values - likely because it strengthens your value proposition, and works in tandem with several of psychological triggers of persuasion.
In this article, I’ll share with you my 8 favorite articles and resources on offering free shipping.
Whether you’re just getting started or are already an established seller, this will get you thinking about how including "Free Shipping & Returns" will impact your bottom line.